Quartz Aero

The next gen. Private air travel in the palm of your hand

Role:
Creative Direction / Brand / UX / UI

Duration:
3 months

Strategy
Branding
Guidelines
Marketing

UX strategy
UI design
App design
Film & animation

The Problem

Quartz Aero set out to disrupt the private aviation industry by offering a more accessible, community-driven model for booking private flights. Competing with legacy players like NetJets, the brand needed to appeal to a high-net-worth audience while offering a smoother, more transparent digital experience. As a startup, they lacked a visual identity, user experience strategy, and platform to bring their vision to life.

The Solution

I led the full creative and digital experience from concept to launch, including:

Brand identity: Designed a high-end, modern brand system that balanced exclusivity and innovation - built to appeal to a discerning, luxury-focused audience.
Website design & development: Created a premium brochure website to introduce the Quartz vision, convert early members, and communicate trust and simplicity.
App UX & UI design:
- Conducted user research to understand the behaviours and expectations of the target market.
- Built detailed user flows, wireframes, and interaction models to guide development.
- Designed a sleek, intuitive app interface that made real-time private flight booking simple and seamless, while visually aligning with the brand’s luxury positioning.

The Impact

Industry innovation: Quartz launched as the first digital platform to offer real-time private jet bookings within an exclusive community, redefining how private aviation is accessed.

Competitive edge: By offering a more transparent and tech-driven experience, Quartz positioned itself as a smarter, more cost-effective alternative to NetJets and similar providers.
High-performing design assets: The branding, app, and website successfully built early traction with investors, members, and aviation partners - helping Quartz establish credibility from day one.
Strong product foundation: The UX and UI work set a solid design system in place, enabling future iterations of the app to scale with evolving user needs.