I’m Keiran Anderson, a freelance Creative Director and Senior Designer with over 25 years’ experience across brand, digital, UX/UI, eCommerce, campaigns, print and presentation design.

I help agencies, founders and marketing teams turn ideas into clear, confident creative work. That might be a pitch deck, a credentials presentation, a campaign route, a website, a brand refresh or fast-moving design support when the pressure is on.

I’m hands-on, commercially minded and used to working quickly with senior teams, creative teams and clients. I can help shape the thinking, structure the story and design the work so it feels polished, persuasive and ready to present.

When I’m not designing, you’ll usually find me on a golf course.

Hello

A senior creative who can plug in quickly

Over the years, I’ve worked across agencies, in-house teams and my own studio, leading creative output across brand, digital, eCommerce, marketing and campaign work.

My background sits somewhere between creative direction, design execution and strategic storytelling. I’m just as comfortable shaping a new business deck as I am designing a website, building a brand system, developing campaign ideas or helping a team get a client presentation over the line.

That mix is useful for agencies and businesses that need experienced creative support without the long onboarding process.

"Keiran not only infused creativity into every project but also played a key role in shaping our award-winning marketing team. A true creative powerhouse and a driving force behind our success."

What I’m useful for

  • New business decks, credentials decks, tender submissions, sales presentations and campaign proposals. I help bring structure, pace and visual clarity to important presentations.

  • Positioning, messaging, concepts, art direction and design systems that help brands communicate with more confidence.

  • Websites, landing pages, UX/UI, Shopify design, eCommerce journeys and digital assets built around usability and strong visual execution.

  • Freelance creative support for teams that are busy, pitching, short-staffed or need senior help on a tight deadline.

Future Digital / Creative Director

At Future Digital, I led the creative direction across brand, digital products, UX/UI, campaign work and presentation design.

I worked closely with designers, UX/UI specialists, product designers, eLearning teams, copywriters and senior stakeholders to shape creative work from early thinking through to final delivery.

A key part of the role was supporting new business, pitch strategy, proposal decks, tender submissions and client presentations. I helped turn complex ideas into clearer stories, stronger creative routes and polished presentation materials.

Role & responsibilities

Led a multi-disciplinary creative team across UX, UI, product design, content and campaign delivery

Shaped creative strategy for digital products, brand projects and client-facing campaigns

Developed pitch decks, proposal materials, tender submissions and client presentations

Mentored designers and helped build a collaborative creative culture

Worked as part of the senior leadership team to support agency growth and internal brand development

Focus Group / Head of Creative & Marketing

At Focus Group, I built and led the internal creative and marketing function, overseeing brand, campaigns, digital, events, content, websites and sales support.

I worked closely with the senior leadership team and shareholders to support growth, acquisitions and new business activity. The role combined hands-on creative direction with team leadership, marketing strategy and commercial delivery.

Role & responsibilities

Built and led an internal team across design, development, SEO, marketing and events

Oversaw brand, campaign and marketing output across multiple channels

Created lead-generating campaigns, sales materials and internal communications

Managed budgets, suppliers, external agencies and campaign plans

Supported senior leadership with strategy, acquisitions and business growth

Focus Digital Media / Owner & Creative Director

I co-ran a full-service creative and digital agency, delivering branding, websites, UX/UI, print, film, marketing and campaign work for a wide range of clients.

The role gave me a broad understanding of how agencies run, from winning work and managing clients to leading creative projects and delivering the final output.

Clients included Unite the Union, Truffles Bakery, Rager & Roberts, David Jordan Estate Agents and RDJW Architects.

Aurora Commerce /
Creative Lead

At Aurora Commerce, I led the creative side of an eCommerce agency specialising in retail websites.

I managed the design output across UX, UI, branding, product design and front-end website delivery, working with major high street and retail brands including JD Sports, Quiz Clothing, Select Fashion, Stone Island, Blacks and Millets.

This role gave me deep experience in eCommerce design, user journeys, conversion-focused layouts and brand-led digital experiences.

How I work

I like work that is clear, useful and well thought through.

I’m not here to add layers or overcomplicate things. I ask the right questions, get under the skin of the brief and focus on what the work needs to achieve.

That means sharper thinking, better structure, cleaner design and fewer wasted rounds.