Superdrug

Role:
Campaign Creative / Social / Brand

Duration:
6 months

Campaign creative
Social media
Google Ads
Email marketing

In-store creative
Print design
UI design
Packaging

The Problem

Superdrug needed flexible, high-quality creative support to keep up with the fast-paced demands of retail beauty marketing. With constant product launches, seasonal campaigns, in-store promotions, and digital content needs, their internal teams required a designer who could:

Step in quickly and maintain brand consistency.

Handle multi-channel creative outputs at speed.

Elevate campaign visuals while aligning with existing brand guidelines.

Support both national campaigns and region-specific activations.

They needed a designer who could work seamlessly across email, social, in-store, packaging, and digital, adapting instantly to whatever project their teams needed support with.

The Solution

Design across a wide range of channels:

  • Email Marketing: Designed high-performing campaign emails, product launches, promotional sends, and CRM communications while maintaining clear hierarchy and strong CTAs.

  • Social Media Campaigns: Created eye-catching social graphics and animations for Instagram, TikTok, and Facebook, tailoring visuals to each product and target audience.

  • In-Store Creative: Developed visuals for digital TV screens, window displays, shelf-edge advertising, and in-store posters, ensuring the brand narrative carried through to the retail environment.

  • Website Landing Pages: Designed promotional and product-driven landing pages that aligned with campaign concepts and enhanced the online shopping journey.

  • Event Launch Support:

    • Designed mailers and invitations for press and influencer events.

    • Created bespoke gift box concepts, product packaging, and presentation materials.

    • Designed printed collateral including brochures, booklets, and event signage.

Throughout, I ensured that every asset, whether digital or physical, delivered a cohesive visual identity and supported Superdrug’s fast-moving marketing calendar.

The Impact

Seamless workflow integration: Provided fast, reliable creative support that allowed Superdrug’s internal teams to meet tight deadlines without sacrificing quality.

  1. Consistent brand experience: Ensured alignment across email, social, in-store, and digital channels, strengthening Superdrug’s visual presence.

  2. Improved campaign efficiency: My ability to quickly interpret briefs and manage multiple project types helped accelerate campaign rollouts.

  3. Elevated event launches: Bespoke print and packaging designs contributed to memorable influencer and press events, enhancing brand perception.

  4. Multi-channel success: Supported numerous successful campaigns across seasonal promotions, product launches, and brand activations.